When a Borrower applies for a Mortgage for a purchase or refinance the Credit Bureau’s Experian, Equifax and Transunion sell these leads that contain the customers name, contact information and other data within 24 hours of the application. Clients can get over 50 phone calls a day.

We in the Lending Industry cannot stop this from happening but the borrower can stop these Trigger Leads from being generated.

Our mortgage applications are Soft Pull only until we verify the client has opted out or direct them to opt out.

Click link below to opt out of all Bureau’s at once.

https://www.optoutprescreen.com/

“A trigger lead is a prescreened offer or firm offer of credit or insurance that occurs when a lender pays a credit reporting agency to generate a report on a list of consumers. The most common trigger event is applying for a mortgage. When a lender pulls a borrower’s credit report, the action triggers an inquiry, which is then sold to other lenders as a lead. These leads contain the consumer’s name, contact information, and other data. The leads are created and sold within 24 hours of a loan application.”

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