Trading down and the impact to Retailers and Consumers.

Your spending habits and decisions reflect those of the general population, and retailers are taking notice.

Walmart, the nation’s largest retailer, which typically benefits from these trade-downs, is also showing signs of weakness in the economy, with an average ticket price 4% lower compared to last year.

Think about what you have changed; it’s a good bet that other consumers have done the same thing. This is more information the Fed needs to pay attention to.

New home sales rose 1.5% in January, up 1.8% year over year. New homes measured by contracts have a 9.3-month supply, but only 80,000 of the 456,000 new homes for sale are completed.

The Thursday Personal Consumption Expenditures (PCE) report will be out, and it is one of the Fed’s favorite measures of inflation. Last week, we were hit with higher than expected CPI and PPI inflation reports.

The market is expecting PCE to decline from 2.6% to 2.34% or 2.3%. This is good news and further data pushing the Feds to start cutting rates.


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